UKFast Podcast 12 - Friday 20 July 2007
Converting visitors and voters online (15.14)
Labour MP and Minister Ed BallsThis summer's first podcast looks at using the net to influence potential clients and supporters.
The marketing interview, with Lawrence Jones, MD of UKFast, is about successful online businesses placing websites at the heart of their operation. This is followed by interviews with Labour MP and Minister Ed Balls and Conservative Shadow Chancellor George Osborne about embracing the web to reach new audiences.
Programme notes
0.00 - 6.55 - Jonathan Bowers and Lawrence Jones discuss what a difference you can make to your online fortunes when you start to concentrate on converting visitors into clients. Jones highlights fundamental mistakes websites make that could be costing them 50% of their potential sales.
6.55 - 15.14 - The political view online
7.41 - 11.18 - Ed Balls talks about his website www.edballs.com and why he thinks it can sometimes be dangerous for politicians to blog. He also discusses the need to reach younger audiences by appearing in less formal ways online.
11.18 - 14.45 - George Osborne talks to Jonathan Bowers about Web Cameron and the opportunities that business who remain offline are missing out on.
